Insights

Interview with Ryan Frederick about His New Book, The Founder’s Manual

I just finished reading a terrific new book, The Founder’s Manual: A Guidebook for Becoming a Successful Entrepreneur, by Ryan Frederick. I found it to be an excellent resource for startups, entrepreneurs, and anyone who develops or markets new products. Watch Ryan Frederick and I discuss his book in this video interview. And here’s a transcription of our conversation, which has been edited for length and clarity.

The Importance of Developing “Personas” in Marketing

The Importance of Developing “Personas” in Marketing

This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is - E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt and second excerpt. We begin with an unforgettable...

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