Speaking & Teaching

I enjoy educating and entertaining audiences at companies, conferences and universities/schools around the world where audiences leave with actionable best practices in content strategy, story telling, search engine optimization (SEO) and/or Hispanic/Latin American marketing. I personalize each presentation to your company/audience and oftentimes incorporate anecdotes and case studies from my four books.

My presentation and workshop topics:

• Digital Storytelling & Content Strategy
• Social Media Listening: What are consumers saying about your brand? How listening via social media can lead you to marketing success
• Digital Marketing Strategy in 5 Steps – Success stories from my book (in Spanish)- “E-X-I-T-O: Su Estrategia de Marketing Digital en 5 Pasos” 
• Fishmonger with a Camera: Portraits of a Wisconsin Family Fish Business – How my Dad’s portrait project turned into a traveling photography exhibit and book, Faces of a Fish Empire, telling the story behind the changes in commercial fishing on Lake Michigan
• How to accomplish a big goal with the help of others: The journey of publishing my four books and my collaborators who helped me along the way
• Biking and hiking the Camino de Santiago pilgrimage and accomplishing big items on your “bucket list”

Watch my presentation from Authors@Google:

My Lecture at VCU’s Business School:

Please contact me so that we can set up a time to discuss the objectives of your upcoming event.

Previous presentations:

• Inc. Small Business Town Hall: On the Horizon for Hispanic-Owned Businesses – Download and watch the complete conversation here.
• Book launch and signing for Portraits of Immigrant Voices at the 24th Annual Asian American Celebration at the Greater Richmond Convention Center
• Neville Public Museum – Fishmonger with a Camera: Portraits of a Wisconsin Family Fish Business
• Metro Richmond Exports Initiative Lunch + Learn – Using Digital Platforms to Expand Your Business into Mexico, Latin America and the U.S. Hispanic Market – at the Virginia Hispanic Chamber of Commerce
• Wisconsin Association for Language Teachers – Jet Fuel for Inspiring the Next Generation
• L’Oreal Marketing Team in Mexico City – 5 Steps to Success in Digital Marketing: E-X-I-T-O
• Total Market Influence: How to listen to, engage and develop content for multicultural audiences on social media at the ANA Multicultural Marketing & Diversity Conference, Los Angeles
• TelaViva Movel Conference – WTC Events Center in São Paulo, Brasil
• 21212 Startup Incubator – Rio de Janeiro, Brasil – Design, Curation, and Community – The 3 Elements of Success for Flipboard
• Southern Illinois University – “Total Market Influence: How to Listen to, Engage and Develop Content for Multicultural Audiences on Social Media”
• Pontificia Universidad Católica de Chile – “Reencantando al votante: Las redes sociales como herramienta para recuperar la confianza” (Recapturing the Voter: Social media as a tool to revive trust among voters) – On politicians using Flipboard
• Latina Bloggers Connect – Webinar – Tips On Using Flipboard To Grow Your Audience
• IAB Ecuador Digital Summit – Desarrollo de contenidos para redes sociales
• EXITO Book Presentation and Panel at Portada’s Foro México de Publicidad y Medios, Mexico City – with Mercedes Lopez Arratia of Banamex and Igal Rubinstein of S.com.mx
• Wisconsin Book Festival, presenting my new book Faces of a Fish Empire: A Visual History of Empire Fish Company and the Decline of Commercial Fishing in Wisconsin