New Baby, Free T-Shirts & the Power of Sharing Personal Stories
Exciting news! My wife and I welcomed our baby daughter, Maya, into the world last week. To celebrate our new Mexican-American daughter, I am giving away my “Gringo Latino” T-shirts, available in green and white*, to anyone who shares this blog post and accompanying...
Case Study: Launch of the “Nuestras Historias” Exhibit at The Valentine Museum
Recently, I had the opportunity to work with the team at The Valentine Museum in getting the word out about an exhibit telling the oral histories of the Latino population in Richmond, VA called, Nuestras Historias: Latinos in Richmond. Here are the highlights of this...
Leap Ahead with 3 Case Studies
My family and I wish you great things in this leap year. May your leaps be inspired and boundless! Paramount Books is now offering my book Latino Link: Building Brands Online with Hispanic Communities and Content on sale for $19.95 (originally $34.95). I...
The Total Market Approach Starts with Why – Case Study of Kaiser Permanente
Whenever I hear the term “Total Market Approach” to Hispanic marketing, I scrunch my face in doubt since it strikes me as a “one size fits all” path to cost reduction. Perhaps some marketers do use it to avoid the difficult work in segmenting multicultural audiences...
Norwegian Cruise Line Case Study: Improving the Customer Experience Online
Rob Casas and Roger Kline of Norwegian Cruise Line wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps). Click here to read the first excerpt and second excerpt. Background...
Case Study: 3M listens to ideas on how to use the Post-it
Carlos Espindola, Digital Head for Latin America at 3M, wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps), which was translated by Madalena Sánchez Zampaulo of Accessible...
Case Study: SoloEntreAmigas, P&G’s Latin American Content Marketing Program for Teen Girls
Ximena Morena of Procter & Gamble wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. CONTEXT SoloEntreAmigas is P&G’s pan-regional content marketing effort across Latin America, including Mexico, Argentina,...
Que Pasa Festival Case Study: Social Media Strategy for Events
Following is the case study of a recent project that I worked on involving how to develop and implement a social media strategy for events and festivals. BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and...Free Sample Chapters
Click here for free sample chapters of Portraits of Immigrant Voices.
Click here for É-X-I-T-O: su estrategia de marketing digital en 5 pasos.
Click here for Latino Link: Building Brands Online with Hispanic Communities and Content.
Click here for Faces of a Fish Empire.
