Insights

Meditation on Fish and Food Workers: Faces of a Fish Empire, a Work Family

Seven years ago, Naomi Shersty organized a photo exhibit of my Dad’s portraits of Empire Fish Company employees, which opened on Labor Day Weekend. This week, the Wauwatosa Public Library welcomes our updated and expanded exhibit to its gallery space with new photos,...

How to Grow Your e-commerce Business with U.S. Hispanics

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let's look at a case...

Pros and Cons of Pan-Regional Advertising in Latam

Franklin Vargas, Director Latin American Marketing at Genius presented the pros and cons of the Panregional Media Buy from the perspective of a large IT company at Portada's Panregional Advertising Summit in Miami. See his slide here that summarizes his conclusions....

Understanding Consumers: It’s All In The ‘Cons’

This article first appeared on MediaPost's Engage:Hispanics column. Is brand building with consumers an art or a science? Angel Martinez answered this question during his keynote presentation at the Association of Hispanic Advertising Agencies' Media & Account...

Replicating Obama’s online campaign success in Latin America

What will Obama’s online success story of using online and social media to build his voter base mean for countries outside of the U.S.? I hadn’t thought about it until having lunch with Mauricio Vazquez and Martha Carrasco from Havas Digital in Mexico City. ...

Connecting Via Mobile: Speak Their ‘Edioma’

This article originally appeared on MediaPost. Where will many Hispanics and other Spanish-speakers around the world first experience the Internet? Interestingly, because they lag behind the general population for Internet access, many will first go online via their...

New Targeting Methods For Reaching U.S. Hispanics

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. In a recent report from Pew Hispanic Center, U.S. Hispanics represented over 50% of the U.S....

Technorati CEO Interview: State of the Blogosphere

This article originally appeared on iMediaConnection. Technorati released its 9th State of the Blogosphere this week which featured a first-ever survey of Technorati’s registered users, and includes a new wave of information each day this week. iMediaConnection sits...

Navigating the blogosphere’s biggest ad networks

This article originally appeared on iMediaConnection. If there’s one buzzword that has spread like wildfire through the entire media business in the last five years, it is blogs. Universal McCann's global "Power to the People" Social Media Tracker study says that...

Share This