Insights

Beginning the New Year with a Beginner’s Mind

Do you practice meditation or have you ever tried meditating?   I started a number of years ago and have found it to be very helpful for my mental health and overall happiness. One of the key concepts of meditation is to practice what is called “beginners mind,”...

$40 Billion In Cross-Border Latino Retail Sales

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How much do Mexicans spend annually on trips into the U.S.? Forty billion dollars annually,...

Border Control? Reaching Spanish Speakers on the Internet

With computer prices falling, Internet users skyrocketing and no borders on the Internet, how can marketers turn their international Spanish-language web site visitors into revenues? That is the question that Juan Tornoe and I will answer in our panel discussion at...

Spanish-Preferring Hispanics Flood Facebook

Interesting news in Acento's email newsletter today from Steve Roth, their director of business development. Back in February 2008, Facebook tapped its own user base to translate the social network's interface into Spanish. That project is a great case study on how to...

Best Buy Grows Their Spanish-Language Customer Base

Christine Webster-Moore, the VP of Business Initiatives at Best Buy, recently outlined three goals for how Best Buy wants to increase their sales among Hispanics and Latin Americans at the Hispanic Retail 360 conference: 1) We need to be more fluid in how we invite...

Razorfish Grows in Latin America

Joe Crump, Group VP of Strategy and Planning at Razorfish, recently spoke at the IAB Mexico’s annual conference about his agency’s plans to expand into Latin America.  He shared a few digital success stories that can be brought to Latin America, most notably Obama’s...

How to Grow Your e-commerce Business with U.S. Hispanics

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let's look at a case...

New Ways to Reach Latin Americans Online

Recently, I had the opportunity to lead a panel at Portada's Latin Americal Pan-Regional Advertising Summit about new ways of reaching Latin Americans online. My fellow panelists Alex Banks of ComScore, Igal Rubinstein of S.com.mx, Vinicius Losacco of Warner Bros....

Pros and Cons of Pan-Regional Advertising in Latam

Franklin Vargas, Director Latin American Marketing at Genius presented the pros and cons of the Panregional Media Buy from the perspective of a large IT company at Portada's Panregional Advertising Summit in Miami. See his slide here that summarizes his conclusions....

Want to Create a Social Marketing Campaign? Download this…

My friend David Berkowitz told me about a new white paper that his agency - 360i - recently launched: 2009 Social Marketing Playbook. It highlights four questions that all marketers should ask when putting together a social marketing campaign: 1) Does the opportunity...

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