Insights

Interview with Ryan Frederick about His New Book, The Founder’s Manual

I just finished reading a terrific new book, The Founder’s Manual: A Guidebook for Becoming a Successful Entrepreneur, by Ryan Frederick. I found it to be an excellent resource for startups, entrepreneurs, and anyone who develops or markets new products. Watch Ryan Frederick and I discuss his book in this video interview. And here’s a transcription of our conversation, which has been edited for length and clarity.

Best Buy Grows Their Spanish-Language Customer Base

Christine Webster-Moore, the VP of Business Initiatives at Best Buy, recently outlined three goals for how Best Buy wants to increase their sales among Hispanics and Latin Americans at the Hispanic Retail 360 conference: 1) We need to be more fluid in how we invite...

Razorfish Grows in Latin America

Joe Crump, Group VP of Strategy and Planning at Razorfish, recently spoke at the IAB Mexico’s annual conference about his agency’s plans to expand into Latin America.  He shared a few digital success stories that can be brought to Latin America, most notably Obama’s...

How to Grow Your e-commerce Business with U.S. Hispanics

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let's look at a case...

New Ways to Reach Latin Americans Online

Recently, I had the opportunity to lead a panel at Portada's Latin Americal Pan-Regional Advertising Summit about new ways of reaching Latin Americans online. My fellow panelists Alex Banks of ComScore, Igal Rubinstein of S.com.mx, Vinicius Losacco of Warner Bros....

Pros and Cons of Pan-Regional Advertising in Latam

Franklin Vargas, Director Latin American Marketing at Genius presented the pros and cons of the Panregional Media Buy from the perspective of a large IT company at Portada's Panregional Advertising Summit in Miami. See his slide here that summarizes his conclusions....

Want to Create a Social Marketing Campaign? Download this…

My friend David Berkowitz told me about a new white paper that his agency - 360i - recently launched: 2009 Social Marketing Playbook. It highlights four questions that all marketers should ask when putting together a social marketing campaign: 1) Does the opportunity...

Understanding Consumers: It’s All In The ‘Cons’

This article first appeared on MediaPost's Engage:Hispanics column. Is brand building with consumers an art or a science? Angel Martinez answered this question during his keynote presentation at the Association of Hispanic Advertising Agencies' Media & Account...

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