Insights
PepsiCo10: Identifying Innovative Start-ups (with Infographic)
The following post is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing PepsiCo launched PepsiCo10, an incubator program in Brazil, UK and the US to take a leadership position in identifying innovative digital start-ups and pairing them...
The Power of Pinterest: Small Business Case Study of Souchi.com
The following case study is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing. The story of Souchi.com exemplifies the incredible effect that optimizing a website and the digital marketing that leads people to it can have on e-commerce...
Technology “to create educational opportunities for the world’s poorest children” – with infographic of OLPC’s evolution
In researching my new book, I have had the opportunity to get to know some of the great people at One Laptop Per Child (OLPC). The non-profit aims “to create educational opportunities for the world's poorest children by providing each child with a rugged, low-cost,...
A New Wave of Digital Entrepreneurs (and Funding) in Latin America
This article originally appeared on FoxNews.com. eMarketer projects that between 2012 and 2016, Latin America will be one of the world’s fastest-growing regions for online advertising spending, growing from $3.62 billion in 2012 to $7.68 billion in 2016, a 112%...
How a First-Class U.S. Latino Website Can Lead to Unexpected International Sales Growth
This article originally appeared on FoxNews.com. We all know that U.S. websites offer some of the best content and functionality found online. What happens when one of these websites goes multi-lingual and is offered in Spanish? The story of Amtrak.com provides a...
How NOT to Manage Multi-Lingual Customers
This article originally appeared on FoxNews.com. “Your most unhappy customers are your greatest source of learning,” said Bill Gates. And the best place to find those unhappy customers today is on Twitter, Facebook and across your social media channels. I recently...
New Book to Support One Laptop Per Child: É-X-I-T-O en Marketing Digital
I am excited to announce the launch of my new book (in Spanish) where the author proceeds will benefit One Laptop Per Child (OLPC), the non-profit founded by Nicholas Negroponte at MIT. Hilda Garcia and I will co-author the book, describing the success stories of...
Read It: The Future of Books en Español
This article originally appeared on FoxNews.com. Over 67,000 people attended the second Spanish-language book fair in Los Angeles May 11 – 13, known as “LeaLA,” or “Read It” in Spanish, nearly twice the attendance of the previous year. The organizers of the event, the...
Hispanics Fuel Growth of eReaders; Amazon Launches eBooks en Español
This article originally appeared on Acento.com. In April, Amazon announced the launch of its “eBooks Kindle en Español” store with titles such as The Hunger Games by Suzanne Collins, The Alchemist by Paulo Coelho, and the biography of Steve Jobs by Walter Isaacson....
Latin America’s Start Ups Expand: From Silicon Valley to Tequilla Valley
This article originally appeared on FoxNews.com. Venture capitalists take note, Latin America’s Internet entrepreneurs are ramping up. A recent panel at SXSW Interactive entitled “Accelerating Killer Latam Startups” featured three digital pioneers and start up...
The Power of A Positive Attitude: Immigrant Entrepreneur Turns Small Business Ideas into Successes
This article originally appeared on FoxNews.com. According to the U.S. Census Bureau, Hispanics open businesses three times faster than the national average. Once regarded as a minority group, Hispanics now represent the fastest-growing segment of our economy. To make...
The Best Book on Social Media Was Written Before the Internet: A Primer on how to “Win Friends” from Dale Carnegie
This post originally appeared on Acento.com How should brands adapt their communications and engage consumers in the age of social media? Surprisingly, a book first published in 1936 best highlights how to “win friends” on social platforms, written long before Al Gore...