Insights

Immigrant Stories to Honor Hispanic Heritage Month

#HispanicHeritageMonth officially kicks off today, September 15, and runs through October 15. It begins on the Independence Days of five Latin American countries – Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua – and continues with a nod to the...
The Power of Pinterest: Small Business Case Study of Souchi.com

The Power of Pinterest: Small Business Case Study of Souchi.com

The following case study is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing. The story of Souchi.com exemplifies the incredible effect that optimizing a website and the digital marketing that leads people to it can have on e-commerce...

How NOT to Manage Multi-Lingual Customers

How NOT to Manage Multi-Lingual Customers

This article originally appeared on FoxNews.com. “Your most unhappy customers are your greatest source of learning,” said Bill Gates. And the best place to find those unhappy customers today is on Twitter, Facebook and across your social media channels. I recently...

Read It: The Future of Books en Español

Read It: The Future of Books en Español

This article originally appeared on FoxNews.com. Over 67,000 people attended the second Spanish-language book fair in Los Angeles May 11 – 13, known as “LeaLA,” or “Read It” in Spanish, nearly twice the attendance of the previous year. The organizers of the event, the...

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