Insights

Beginning the New Year with a Beginner’s Mind

Do you practice meditation or have you ever tried meditating?   I started a number of years ago and have found it to be very helpful for my mental health and overall happiness. One of the key concepts of meditation is to practice what is called “beginners mind,”...
The Importance of Developing “Personas” in Marketing

The Importance of Developing “Personas” in Marketing

This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is - E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt and second excerpt. We begin with an unforgettable...

A Latinized marketing model for the 21st Century: E-X-I-T-O

A Latinized marketing model for the 21st Century: E-X-I-T-O

This is the first in a series of excerpts from my new book - E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. "Marketing is Dead" reads the headline of an article on Harvard Business Review's blog network, a grim prognosis of what...

Webinar: Key Trends in Hispanic Digital Marketing

Webinar: Key Trends in Hispanic Digital Marketing

My co-author, Hilda Garcia, and I will present our new book tomorrow in a webinar sponsored by ImpreMedia – Key Trends in Hispanic Digital Marketing – Wednesday, February 26 at 10:00 AM PST (1pm EST). We will be presenting along with Sherrill Mane of the IAB. Sign up...

Is social media right for your small businesses?

Is social media right for your small businesses?

Facebook, YouTube, and Yelp logos appear on the majority of small business ads and retail entryways. But should you create and manage a presence on social media for your company? This article will outline how to evaluate whether small businesses should or shouldn’t...

Technologies of Liberation: The End of the Digital Divide

Technologies of Liberation: The End of the Digital Divide

This article originally appeared on FoxNews.com. A lot of research shows that Latinos, both in the U.S. and in Latin America, over-index for using mobile devices. But are they finding the information and services that they need? The future growth of the Internet will...

2013: the year of Mobile for U.S. Hispanics

2013: the year of Mobile for U.S. Hispanics

As 2013 begins, most smart marketers will take time to forecast the emerging trends for the year ahead and incorporate new ideas into their media and marketing plans. Digital pundits have previously predicted that “this is the year of mobile” for U.S. Hispanics, but...

PepsiCo10: Identifying Innovative Start-ups (with Infographic)

PepsiCo10: Identifying Innovative Start-ups (with Infographic)

The following post is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing PepsiCo launched PepsiCo10, an incubator program in Brazil, UK and the US to take a leadership position in identifying innovative digital start-ups and pairing them...

The Power of Pinterest: Small Business Case Study of Souchi.com

The Power of Pinterest: Small Business Case Study of Souchi.com

The following case study is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing. The story of Souchi.com exemplifies the incredible effect that optimizing a website and the digital marketing that leads people to it can have on e-commerce...

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