Published Articles

Published articles by Joe Kutchera on entrepreneurship, digital marketing, Hispanic/Latin American marketing as well as book and music reviews

Finding Common Ground
Macalester Today Alumni Magazine
Winter 2022

Let’s Support Virginia’s Latino-Owned Restaurants During Hispanic Heritage Month (And All Year Round)
Official Tourism Blog of The Commonwealth Of Virginia
September 2021

Reinvention and the spirit of youth for Monument Avenue
Richmond Times-Dispatch
September 19, 2021

An Old House Renovation in Richmond Virginia
Charles + Hudson
September 2021

International migrants day: honoring the ability to overcome adversity and live a better life
Univision.com
December 18, 2020

Día Internacional del Migrante: honrando la capacidad de superar la adversidad y vivir una vida mejor
Univision.com
December 18, 2020

Una nueva perspectiva sobre viajar: libertad, fe y riesgo
Univision.com
July 17, 2020

Este emprendedor arriesgó su casa y sus ahorros para lanzar un negocio por sus hijos
Entrepreneur.com
June 23, 2020

Alex Oana ’92 on Pursuing his Entrepreneurial Dream
St. Olaf Alumni Magazine
October 2019

Where the Music Continues after the Chicago Blues Festival
Huffington Post
June 7, 2017

Former NYC Taxi Driver Turned Entrepreneur Fosters Diversity at Milwaukee Radio Station
Huffington Post
April 6, 2017

Donde Trump ve crimen y amenazas, los emprendedores ven oportunidades
Entrepreneur.com
February 16, 2017

Opportunity in Mexico’s ‘Emerging Middle Class’
Huffington Post
January 19, 2017

The Total Market Approach Starts With Why
MediaPost
November 16, 2015

“TEDx Speaker Combats INFObesity in New Book “Got Your Attention?””
Huffington Post
November 10, 2015

“3 reasons to invest in Latin American mobile content”
The Miami Herald
November 26, 2014

“Let There Be Light: Formulating Our Renovation Plan”
Charles + Hudson
September 2014

“Welcome to the Richmond House: Lessons in Lighting and Feng Shui”
Charles + Hudson
September 2014

“The Million-Dollar Question: 4 Solutions on How to Grow E-Commerce in Latin America”
Portada
March 7, 2014

“A Latinized marketing model for the 21st Century”
Portada
February 14, 2014

“No pierdas oportunidades de ganar”
Entrepreneur.com
December 19, 2013

“Ofrece contenido útil y crea comunidades”
Entrepreneur.com
December 6, 2013

“Vende más mejorando tu presencia online”
Entrepreneur.com
October 19, 2013

“The End of the Digital Divide: Technologies of Liberation”
Fox News Latino
January 25, 2013

“A New Wave of Digital Entrepreneurs in Latin America”
Fox News Latino
August 27, 2012

“How a First-Class Latino Website Can Lead to Unexpected Sales Growth”
Fox News Latino
August 27, 2012

“How Not To Manage Multi-Lingual Customers”
Fox News Latino
June 27, 2012

“Read it: The Future of Books En Español”
Fox News Latino
May 12, 2012

“Latin America’s Start Ups Expand”
Fox News Latino
March 30, 2012

“Immigrant Entrepreneur Turns Small Business Ideas into a Success”
Fox News Latino
February 29, 2012

“How to “Friend” 100,000 Latinas on Facebook”
Fox News Latino
February 6, 2012

“Translate the Web While Learning a New Language”
Huffington Post
January 6, 2012

“Developing Latino Leaders to Deliver Growth”
MediaPost
October 6, 2011

“Immigrating for the American Dream”
Huffington Post
September 2, 2011

“Inspiring Future Writers, One Student at a Time”
Huffington Post
August 21, 2011

“Connecting ‘Like a Good Neighbor’ On Facebook”
MediaPost
August 21, 2011

“Viva la Musica!”
MediaPost
April 14, 2011

“Reaching the ‘New Mainstream’ Via Social Media”
MediaPost
November 18, 2010

“The New Brand Marketing = Content Online”
MediaPost
August 26, 2010

“Might Online Media Disrupt Acculturation?”
MediaPost
February 25, 2010

“Ad Networks Multiply: What’s the Difference?”
MediaPost
January 28, 2010

“Q+A: Blake Chandlee, Facebook’s Director of Sales, Europe, Middle East, Asia”
OMMA Magazine and MediaPost.com
January 5, 2010

“Coke Opens Happiness Via Educational Promotion”
MediaPost
November 25, 2009

“Multicultural, Global And Mobile: Western Union”
MediaPost
October 22, 2009

“$40B In Cross-Border Latino Retail Revenue”
MediaPost
September 24, 2009

“How To Grow Your E-Commerce Business with U.S. Hispanics”
MediaPost
July 23, 2009

“Why Does Google Send U.S. Hispanics To Foreign Web Sites?”
MediaPost
May 14, 2009

“Understanding Consumers: It’s All In The ‘Cons’”
MediaPost
April 9, 2009

“Reaching U.S. Hispanics On The ‘Long Tail’ Of Country-Of-Origin Sites”
MediaPost
February 26, 2009

“Connecting Via Mobile: Speak Their ‘Edioma’”
MediaPost
January 15, 2009

“New Targeting Methods For Reaching U.S. Hispanics”
MediaPost
December 4, 2008

“How Brands Can Win in the Blogosphere”
imedia
September 28, 2008

“Navigate the Blogosphere’s Biggest Ad Networks”
imedia
September 14, 2008

“Peter Horan on Email’s Role in the Future of Advertising”
imedia
August 20, 2008

“John Battelle on How to Beat Google”
imedia
August 1, 2008

“10 experts weigh in on marketing to U.S. Hispanics”
imedia
May 7, 2008

“Chicago Blues: El Alma Negra de la Ciudad” (Travel article about Chicago Blues clubs)
Life & Style Magazine Mexico
April 2008

“Llega al Zócalo: Ashes and Snow” (Review of photography exhibit by Gregory Colbert)
Chilango Magazine
January 2008

“10 Blogging Tips from 10 Bloggers”
imedia
December 2, 2007

“How Behavioral Targeting Can and Should Change the Industry”
imedia
September 2, 2007

“Yahoo’s CMO & Others Share Vision of Future”
imedia
August 5, 2007

“Spanish-Speaking Markets Cross Borders”
imedia
July 5, 2007

“Understanding and Managing Culture in the Business Environment of Puerto Rico“
Fordham Business Review
1999, Volume 1, Number 1

“Czech Author Recounts His Forced Menial Labor” (Review of “My Golden Trades” by Ivan Klima)
The Milwaukee Journal
December 11, 1994

“At War with the Army” (Review of “The Republic of Whores: A Fragment from the Time of the Cults” by Josef Skvorecky)
The Milwaukee Journal
September 18, 1994

“The Exotic Amazon Springs to Life in Sepulveda’s Novel” (Review of “The Old Man Who Read Love Stories” by Luis Sepulveda)
The Milwaukee Sentinel
July 23, 1994

“Milwaukee Needs a Modern Vision to Recreate Past”
The Milwaukee Journal
June 19, 1994

“Magical Czech Spa Turns the Clock Back” (about Karlovy Vary)
The Milwaukee Journal
May 29, 1994

“New Kohout Novel Leaves Many of Eastern Europe’s Questions Unanswered” (Review of “I Am Snowing: The Confessions of a Woman of Prague,” by Pavel Kohout)
The Milwaukee Journal
May 1, 1994

“Prague’s Velvet Evolution”
Macalester Today Alumni Magazine
May 1994

“Vyšehrad: The First Czech Rock Star”
Prognosis English-Language Newspaper (Prague, Czech Republic)
November 12-25, 1993