Insights
My PAUSE Story: Embracing Inspiration for New Career Directions
I recently stumbled upon a great article entitled “Inspiration Points” that describes how "Entrepreneurs reveal what sparks their creativity.” Surprisingly, the vast majority of the entrepreneurs featured describe moments away from their desks, while taking a pause...
Former NYC Taxi Driver Turned Entrepreneur Fosters Diversity at Milwaukee Radio Station
How can you foster diversity in the local media and build community in an otherwise highly segregated city? Ask Xav Leplae, founder of Riverwest Radio. The Belgian-born filmmaker started his latest venture in 2012 as a web-only radio station. And then, on New Year’s...
4th of July Holiday Weekend Recipe: Rhubarb Custard Pie
And now for something completely different…a recipe! I will always remember my grandfather, Harold, growing rhubarb in the corner of his backyard garden as a youngster. The rhubarb plant was a fixture, seemingly the first to appear and the last to die amongst all of...
Where the Music Continues after the Chicago Blues Festival
Sweet Home Chicago: the city, the song by legendary blues composer and performer Robert Johnson, and the destination for blues lovers every spring. The Chicago Blues Festival is the largest free blues festival in the world, featuring the best performers of the genre,...
Venture Capitalist Invests in Entrepreneurs Serving Mexico’s Emerging Middle Class
This article first appeared on The Huffington Post in English and on Entrepreneur.com in Spanish Where Donald Trump sees “criminals” and “rapists,” Álvaro Rodríguez sees opportunity among Mexico’s lower-income citizens. Rodríguez created his venture capital firm,...
How to Get a Cell Phone with a 212 Area Code
What is a phone number with a 212 area code worth? Evidently for Elaine (Julia Louis-Dreyfus), on the TV sitcom Seinfeld, it means the difference between getting and not getting a date with someone you have your eye on. (See video below.) Eight years ago, I wrote a...
Faces of a Fish Empire: My Father’s First (Posthumous) Photo Exhibit
“A photographer is like a cod, which produces a million eggs in order that one may reach maturity.” ― George Bernard Shaw, Irish writer and playwright The story of my father’s first photography exhibit begins at his funeral. My mother, brother, sister...
Writing my Father’s Obituary: Tom Kutchera, 1932 – 2016
Woody Allen said, “I am not afraid of death, I just don’t want to be there when it happens.” Needless to say, that was how I felt about my father’s impending death. He had cancer for 6 years. It had metastasized and we knew that the end was near. I felt the same way...
Eulogy for My Father
Today, Memorial Day, I would like to share with you the eulogy that I gave for my father who served in the U.S. Army and passed away this past March. Good morning everyone. My father liked to say that he only had two paying jobs his entire career: the...
Leap Ahead with 3 Case Studies
My family and I wish you great things in this leap year. May your leaps be inspired and boundless! Paramount Books is now offering my book Latino Link: Building Brands Online with Hispanic Communities and Content on sale for $19.95 (originally $34.95). I...
The Total Market Approach Starts with Why – Case Study of Kaiser Permanente
Whenever I hear the term “Total Market Approach” to Hispanic marketing, I scrunch my face in doubt since it strikes me as a “one size fits all” path to cost reduction. Perhaps some marketers do use it to avoid the difficult work in segmenting multicultural audiences...
TEDx Speaker Combats INFObesity in New Book “Got Your Attention?”
Did you know that goldfish have a longer attention span than most Americans? Harvard Business School historian Nancy Koehn found that the average American’s attention span in 2013 was about 8 seconds, down from 12 seconds in 2000. In contrast, the average attention of...