Insights

This is the first in a series of excerpts from my new book - E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. "Marketing is Dead" reads the headline of an article on Harvard Business Review's blog network, a grim prognosis of what...

Facebook, YouTube, and Yelp logos appear on the majority of small business ads and retail entryways. But should you create and manage a presence on social media for your company? This article will outline how to evaluate whether small businesses should or shouldn’t...

For over 20 years, salsa has outsold ketchup in the United States, as first reported in the New York Times in 1992. Hispanic foods and flavors continue to have an increasingly important impact on the diets of all Americans, not just Hispanics. If we look at the search...

This article originally appeared on FoxNews.com. A lot of research shows that Latinos, both in the U.S. and in Latin America, over-index for using mobile devices. But are they finding the information and services that they need? The future growth of the Internet will...

The following post is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing PepsiCo launched PepsiCo10, an incubator program in Brazil, UK and the US to take a leadership position in identifying innovative digital start-ups and pairing them...

The following case study is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing. The story of Souchi.com exemplifies the incredible effect that optimizing a website and the digital marketing that leads people to it can have on e-commerce...

In researching my new book, I have had the opportunity to get to know some of the great people at One Laptop Per Child (OLPC). The non-profit aims “to create educational opportunities for the world's poorest children by providing each child with a rugged, low-cost,...

This article originally appeared on FoxNews.com. eMarketer projects that between 2012 and 2016, Latin America will be one of the world’s fastest-growing regions for online advertising spending, growing from $3.62 billion in 2012 to $7.68 billion in 2016, a 112%...

This article originally appeared on FoxNews.com.  We all know that U.S. websites offer some of the best content and functionality found online. What happens when one of these websites goes multi-lingual and is offered in Spanish? The story of Amtrak.com provides a...

This article originally appeared on FoxNews.com. “Your most unhappy customers are your greatest source of learning,” said Bill Gates. And the best place to find those unhappy customers today is on Twitter, Facebook and across your social media channels. I recently...

This article originally appeared on FoxNews.com. Over 67,000 people attended the second Spanish-language book fair in Los Angeles May 11 – 13, known as “LeaLA,” or “Read It” in Spanish, nearly twice the attendance of the previous year. The organizers of the event, the...