Insights
How to “friend” 100,000 Latinas: A Case Study from Unilever’s Vive Mejor
If you want your company’s brands to make 100,000 “friends” on Facebook, Tatiana Hansell can show you how. As Unilever’s Multicultural Marketing Manager of personal care products, Hansell developed its Vivemejor branded content initiative for Latina women online....
Translate the Web While Learning a New Language: A Profile of Luis von Ahn’s new company, Duolingo
This is the first in a series of profiles of entrepreneurs on The Huffington Post, a preview of my forthcoming book, Pursuit of the American Dream: Success Stories of Today’s Immigrant Entrepreneurs. Luis von Ahn’s new company, Duolingo, has set two very large goals:...
Case study: the re-launch of Acento.com – How to increase traffic by 1000%
This post originally appeared on Acento.com Just over one year ago, the hottest device since the laptop – the iPad – first launched. One of the first websites the Acento Team checked (probably like many of you) was our own flash-based agency website – Acento.com. We...
Part III – Doing Business in Puerto Rico: Understanding and Managing a Bi-cultural and Bi-Lingual Work Environment
This article originally appeared in the Fordham Business Review, which I wrote while doing an internship in Puerto Rico. Click here to read the first and second posts in this series. Cultural Identity: Between the United States and Latin America Mr. Molina feels that...
Part II – Doing Business in Puerto Rico: Understanding and Managing a Bi-cultural and Bi-Lingual Work Environment
This article originally appeared in the Fordham Business Review, which I wrote while doing an internship in Puerto Rico. Click here to read the first and third posts in the series. Cultural Impact: Beyond Language José Molina illustrates that communicating in English...
Part I – Doing Business in Puerto Rico: Understanding and Managing a Bi-cultural and Bi-Lingual Work Environment
This article originally appeared in the Fordham Business Review, which I wrote while doing an internship in Puerto Rico. Click here to read the second and third posts in this series. In the century since July of 1898 when Puerto Rico became part of the United States,...
Developing Latino Leaders to Deliver Growth
This article originally appeared on MediaPost. Does your company’s talent pool reflect the audience segments that will deliver the fastest growth? And have your executives fostered opportunities for a diverse leadership team that can best understand multicultural...
Call for Interviews with Successful Immigrant Entrepreneurs
Are you (or do you know) an immigrant entrepreneur or immigrant executive that has a great success story to tell? If so, I would love to hear it. I am collecting stories for my forthcoming book, Immigrant Entrepreneurs and Pursuit of the American Dream. Please leave a...
Immigrating for the American Dream
This article originally appeared on The Huffington Post. Immigrants have sailed to American shores for centuries to escape persecution, create economic opportunity, and pursue the “American Dream.” They bring an extraordinary hunger to succeed and a strong belief in...
Inspiring Future Writers, One Student at a Time
A 2011 blog post on WhiteHouse.gov outlines some discouraging statistics on Latinos getting the education they need to succeed later in life: • Less than half of Latino children enroll in any early learning program. • Only half of Latino children earn their high...
Connecting “Like A Good Neighbor” on Facebook: Tips for Building your Spanish-Language Facebook Page from State Farm
This article originally appeared on MediaPost. How should marketers customize a Facebook initiative for the U.S. Hispanic market? State Farm’s Aymee Zubizarreta answered that question during our recent conversation about how the insurance giant found its voice and...
Viva La Musica! Developing a music promotion for bilingual Hispanics
This post originally appeared on MediaPost Engage:Hispanics. As the English speaking Latino audience grows in size and importance, how can marketers develop culturally relevant promotions for Hispanics? Bernardo Meza, Brand Manager for Wrigley Multicultural Marketing...