Insights

After USMCA: Why Now Is a Good Time to Expand into Mexico + Two Case Studies

The debate over immigration and “the wall” continue. Yet, underneath the partisan bickering, stereotypes and fear, it is important to remember the many reasons why it makes sense to do business in Mexico and Latin America.   NAFTA Becomes USMCA President Trump...

2013: the year of Mobile for U.S. Hispanics

As 2013 begins, most smart marketers will take time to forecast the emerging trends for the year ahead and incorporate new ideas into their media and marketing plans. Digital pundits have previously predicted that “this is the year of mobile” for U.S. Hispanics, but...

PepsiCo10: Identifying Innovative Start-ups (with Infographic)

The following post is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing PepsiCo launched PepsiCo10, an incubator program in Brazil, UK and the US to take a leadership position in identifying innovative digital start-ups and pairing them...

How NOT to Manage Multi-Lingual Customers

This article originally appeared on FoxNews.com. “Your most unhappy customers are your greatest source of learning,” said Bill Gates. And the best place to find those unhappy customers today is on Twitter, Facebook and across your social media channels. I recently...

Read It: The Future of Books en Español

This article originally appeared on FoxNews.com. Over 67,000 people attended the second Spanish-language book fair in Los Angeles May 11 – 13, known as “LeaLA,” or “Read It” in Spanish, nearly twice the attendance of the previous year. The organizers of the event, the...

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