Latest Posts
Growing the Web in Emerging Markets: The Stories of Muhammad Yunus, Grameen Foundation, and One Laptop Per Child
This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is - E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt, second excerpt, and third excerpt. In his...
The Importance of Developing “Personas” in Marketing
This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is - E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt and second excerpt. We begin with an unforgettable...
The Million-Dollar Question: 4 Solutions on How to Grow E-Commerce in Latin America
This is the second in a series of excerpts from my new book - E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. Click here to read the previous excerpt. Latin American retailers have historically struggled to bring buyers online because of inconsistencies in...