Latest Posts
PepsiCo10: Identifying Innovative Start-ups (with Infographic)
The following post is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing PepsiCo launched PepsiCo10, an incubator program in Brazil, UK and the US to take a leadership position in identifying innovative digital start-ups and pairing them...
The Power of Pinterest: Small Business Case Study of Souchi.com
The following case study is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing. The story of Souchi.com exemplifies the incredible effect that optimizing a website and the digital marketing that leads people to it can have on e-commerce...
Technology “to create educational opportunities for the world’s poorest children” – with infographic of OLPC’s evolution
In researching my new book, I have had the opportunity to get to know some of the great people at One Laptop Per Child (OLPC). The non-profit aims “to create educational opportunities for the world's poorest children by providing each child with a rugged, low-cost,...