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The New Brand Marketing is Content Online
This article first appeared on MediaPost and is a preview of my forthcoming book Latino Link: Building brands online with Hispanic communities and content. Imagine moving to China for a career opportunity and taking your first trip to the grocery store to buy food....
Bringing Music Fans Together on YouTube
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Larry Hernandez oftentimes wears a cowboy hat when he sings his brand of Northern Mexican Ranchera music. He uploads videos to his YouTube channel...
Visualizing Opportunity on the Web with Maps
While doing research about data visualization trends for my forthcoming book, Latino Link, I discovered a few eye-opening maps that display Internet and economic statistics in new and fun ways. In addition, when artists and illustrators envision the eighth continent,...