Latest Posts
Marketing Lessons from Google…and Aaron Goldman
Since moving to Chicago, I've had the pleasure of getting to know Aaron Goldman, one of the leaders in digital marketing in the Midwest...and soon to conquer the rest of the English-speaking world with the launch of his book, Everything I Know about Marketing I...
The New Brand Marketing is Content Online
This article first appeared on MediaPost and is a preview of my forthcoming book Latino Link: Building brands online with Hispanic communities and content. Imagine moving to China for a career opportunity and taking your first trip to the grocery store to buy food....
Bringing Music Fans Together on YouTube
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Larry Hernandez oftentimes wears a cowboy hat when he sings his brand of Northern Mexican Ranchera music. He uploads videos to his YouTube channel...