This is the first in a series of excerpts from my new book - E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. "Marketing is Dead" reads the headline of an article on Harvard Business Review's blog network, a grim prognosis of what...

Facebook, YouTube, and Yelp logos appear on the majority of small business ads and retail entryways. But should you create and manage a presence on social media for your company? This article will outline how to evaluate whether small businesses should or shouldn’t...

For over 20 years, salsa has outsold ketchup in the United States, as first reported in the New York Times in 1992. Hispanic foods and flavors continue to have an increasingly important impact on the diets of all Americans, not just Hispanics. If we look at the search...