Latest Posts
The Power of A Positive Attitude: Immigrant Entrepreneur Turns Small Business Ideas into Successes
This article originally appeared on FoxNews.com. According to the U.S. Census Bureau, Hispanics open businesses three times faster than the national average. Once regarded as a minority group, Hispanics now represent the fastest-growing segment of our economy. To make...
The Best Book on Social Media Was Written Before the Internet: A Primer on how to “Win Friends” from Dale Carnegie
This post originally appeared on Acento.com How should brands adapt their communications and engage consumers in the age of social media? Surprisingly, a book first published in 1936 best highlights how to “win friends” on social platforms, written long before Al Gore...
How to “friend” 100,000 Latinas: A Case Study from Unilever’s Vive Mejor
If you want your company’s brands to make 100,000 “friends” on Facebook, Tatiana Hansell can show you how. As Unilever’s Multicultural Marketing Manager of personal care products, Hansell developed its Vivemejor branded content initiative for Latina women online....