Latest Posts
Which region will continue to grow during the recession? …Latin America!
Today's eMarketer features a chart that highlights which region continues to grow through the advertising downturn and recession: Latin America. On a related note, Fidelity's Latin America fund is up 40.88% year-to-date. Where will companies invest for the remainder...
New Ways to Reach Latin Americans Online
Recently, I had the opportunity to lead a panel at Portada's Latin Americal Pan-Regional Advertising Summit about new ways of reaching Latin Americans online. My fellow panelists Alex Banks of ComScore, Igal Rubinstein of S.com.mx, Vinicius Losacco of Warner Bros....
Pros and Cons of Pan-Regional Advertising in Latam
Franklin Vargas, Director Latin American Marketing at Genius presented the pros and cons of the Panregional Media Buy from the perspective of a large IT company at Portada's Panregional Advertising Summit in Miami. See his slide here that summarizes his conclusions....