Latest Posts
Pros and Cons of Pan-Regional Advertising in Latam
Franklin Vargas, Director Latin American Marketing at Genius presented the pros and cons of the Panregional Media Buy from the perspective of a large IT company at Portada's Panregional Advertising Summit in Miami. See his slide here that summarizes his conclusions....
The Vendor Client Relationship Applied to Real World Situations
My friend Pablo Slough shared this funny yet painfully true video...
Want to Create a Social Marketing Campaign? Download this…
My friend David Berkowitz told me about a new white paper that his agency - 360i - recently launched: 2009 Social Marketing Playbook. It highlights four questions that all marketers should ask when putting together a social marketing campaign: 1) Does the opportunity...