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Norwegian Cruise Line Case Study: Improving the Customer Experience Online
Rob Casas and Roger Kline of Norwegian Cruise Line wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps). Click here to read the first excerpt and second excerpt. Background...
Case Study: Banamex Launches Tran$Fer to Reach “Un-banked” via Mobile Phones
Mercedes López Arratia, Customer Experience Head and Digital CMO at Banamex, wrote this case study with my co-author, Alonso Fernandez, and was then translated by Madalena Sánchez Zampaulo of Accessible Translation Solutions. It originally appeared in my new book in...
Case Study: 3M listens to ideas on how to use the Post-it
Carlos Espindola, Digital Head for Latin America at 3M, wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps), which was translated by Madalena Sánchez Zampaulo of Accessible...