Portraits of Immigrant Voices
Pause the Journal
Read Joe’s Foreword in Pause the Journal: How to Use Intentional Writing to Create Your Dreams
Eulogy for My Father
Today, Memorial Day, I would like to share with you the eulogy that I gave for my father who served in the U.S. Army and passed away this past March. Good morning everyone. My father liked to say that he only had two paying jobs his entire career: the...
Leap Ahead with 3 Case Studies
My family and I wish you great things in this leap year. May your leaps be inspired and boundless! Paramount Books is now offering my book Latino Link: Building Brands Online with Hispanic Communities and Content on sale for $19.95 (originally $34.95). I...
The Total Market Approach Starts with Why – Case Study of Kaiser Permanente
Whenever I hear the term “Total Market Approach” to Hispanic marketing, I scrunch my face in doubt since it strikes me as a “one size fits all” path to cost reduction. Perhaps some marketers do use it to avoid the difficult work in segmenting multicultural audiences...