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Que Pasa Festival Case Study

Learn how to create your social media strategy for events

Getting laid off and deciding to write a book...

Joe’s story featured in the book PAUSE

As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

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Que Pasa Festival Case Study: Social Media Strategy for Events

Que Pasa Festival Case Study: Social Media Strategy for Events

Following is the case study of a recent project that I worked on involving how to develop and implement a social media strategy for events and festivals. BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and...

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