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Getting laid off and deciding to write a book...

Joe’s story featured in the book PAUSE

As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

The Importance of Developing “Personas” in Marketing

This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is - E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt and second excerpt. We begin with an unforgettable...

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A Latinized marketing model for the 21st Century: E-X-I-T-O

This is the first in a series of excerpts from my new book - E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. "Marketing is Dead" reads the headline of an article on Harvard Business Review's blog network, a grim prognosis of what...

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