Insights
In-Culture or In-Language? From the Perspective of a Bicultural Hispanic
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Bicultural Hispanics often switch back and forth between Spanish and English. To learn why, Elizabeth Perez, the Digital Insights Analyst at...
Marketing Lessons from Google…and Aaron Goldman
Since moving to Chicago, I've had the pleasure of getting to know Aaron Goldman, one of the leaders in digital marketing in the Midwest...and soon to conquer the rest of the English-speaking world with the launch of his book, Everything I Know about Marketing I...
The New Brand Marketing is Content Online
This article first appeared on MediaPost and is a preview of my forthcoming book Latino Link: Building brands online with Hispanic communities and content. Imagine moving to China for a career opportunity and taking your first trip to the grocery store to buy food....
Bringing Music Fans Together on YouTube
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Larry Hernandez oftentimes wears a cowboy hat when he sings his brand of Northern Mexican Ranchera music. He uploads videos to his YouTube channel...
Visualizing Opportunity on the Web with Maps
While doing research about data visualization trends for my forthcoming book, Latino Link, I discovered a few eye-opening maps that display Internet and economic statistics in new and fun ways. In addition, when artists and illustrators envision the eighth continent,...
What’s in your word cloud? (Data visualization ideas)
While doing research about data visualization for my book (Latino Link: Building brands online with Hispanic communities and content), I stumbled upon the website Wordle, where you can build “beautiful word clouds.” According to the site, “Wordle is a toy for...
The surprising truth about what motivates us
Here's a great video from author Dan Pink about the research from his book Drive: The Surprising Truth About What Motivates Us. The animation from RSA will keep you glued to your screen for the whole 10 minutes - waiting to see what happens next. I learned about it...
Did Twitter Kill the Blog Stars? (The Story of an Abandoned Blog)
While doing research for my book – Latino Link – I ran into one of my old co-workers and friends by happenstance, Tamara de Anda, during a trip to Mexico. Here we are at Café de Carlo in the Roma neighborhood of Mexico City. She is one of my favorite bloggers/tweeters...
Smash Fear, Learn a Language…or Tango Dancing
So often, when friends learn that I speak Spanish, they tell me, "oh yeah, I studied Spanish in high school but I don't remember anything. I'm not good at learning languages." If I could have a nickel every time I heard that, I think I'd be a millionaire. Tim Ferriss'...
The New Americans: Bilingual, Bicultural, Global
Following is a preview of Latino Link: Building brands online with Hispanic communities and content: While having a very American lunch of cheeseburgers and milk shakes, my goddaughter Madeline (above), and her brother Ricardo (pictured below), asked me, “so, what’s...
You Can’t Find Treasure Online Without a Map
This article originally appeared in Yorokobu, a Madrid-based marketing and design magazine, in December, 2009. [And it's translated from the Spanish by yours truly and appears in my book, Latino Link] by Pedro Mujica, CEO of interactive map consultancy wecolab These...
Latino Ad Networks Multiply: What’s The Difference?
This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. The new report from the Pew Hispanic Trust -- Latinos Online -- shows that 64% of all U.S. Hispanics use...