Insights

Meditation on Fish and Food Workers: Faces of a Fish Empire, a Work Family

Seven years ago, Naomi Shersty organized a photo exhibit of my Dad’s portraits of Empire Fish Company employees, which opened on Labor Day Weekend. This week, the Wauwatosa Public Library welcomes our updated and expanded exhibit to its gallery space with new photos,...

Might Online Media Disrupt Hispanic Acculturation?

This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny's and Lee Vann's column about Hispanics' adoption of social media relative...

What happens if your customers take you to Latin America?

What happens if your customers take you to Latin America?

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Scott Heiferman, now famous for starting MeetUp.com, and Adam Seifer launched Fotolog, a leading photo sharing site, in 2002 as an online...

What is language?

See below for a great diagram/illustration from David Gray about language, about which he says: "Language is more than just communication; it is the primary method by which we do things together. Language is the accumulation of shared meaning – of common ground." 1)...

Soccer without Borders (in an Absolut World)

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Miguel “Mike” Ramirez, one of the founders of MedioTiempo.com, tells me that their site was officially “born” on February 7, 2000. When it...

The Story of SoiTu.es: Community + Technology + Editorial

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can we develop great content online for the Spanish-language world in the years ahead? Much like the Madrid-based blog networks in my previous...

What U.S. Hispanic Publishers and Marketers Can Learn from Spain

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find...

Case Study: The Cervantes Institute Short Story Contest

Following is a preview of Latino Link: Building brands online with Hispanic communities and content: In June of 2009, the Cervantes Institute of Chicago launched a short story contest on their blog with the goal of engaging local writers and Spanish students in the...

Coke Opens Happiness via Educational Promotion

This article originally appeared on MediaPost. This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one quarter of Coke’s...

Multicultural, Global and Mobile: Western Union

This article originally appeared on MediaPost. “Multicultural marketing is at the core of Western Union’s business,” said Gail Galuppo, EVP and CMO of Western Union at the ANA’s Multicultural conference recently.  She shared with the attendees how Western Union...

$40 Billion In Cross-Border Latino Retail Sales

This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How much do Mexicans spend annually on trips into the U.S.? Forty billion dollars annually,...

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