Insights
TEDx Speaker Combats INFObesity in New Book “Got Your Attention?”
Did you know that goldfish have a longer attention span than most Americans? Harvard Business School historian Nancy Koehn found that the average American’s attention span in 2013 was about 8 seconds, down from 12 seconds in 2000. In contrast, the average attention of...
Top 10 Signs You’ve Become a Gringo Latino (and the importance of having a Writing “Compadre”)
I started selling my Gringo Latino T-Shirts on my website here earlier this year. And since then, I realized that I needed a “checklist” of sorts to explain the concept and to bump up sales while having fun in the process. So, I turned to writer, comedian and friend...
Norwegian Cruise Line Case Study: Improving the Customer Experience Online
Rob Casas and Roger Kline of Norwegian Cruise Line wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps). Click here to read the first excerpt and second excerpt. Background...
Case Study: Banamex Launches Tran$Fer to Reach “Un-banked” via Mobile Phones
Mercedes López Arratia, Customer Experience Head and Digital CMO at Banamex, wrote this case study with my co-author, Alonso Fernandez, and was then translated by Madalena Sánchez Zampaulo of Accessible Translation Solutions. It originally appeared in my new book in...
Case Study: 3M listens to ideas on how to use the Post-it
Carlos Espindola, Digital Head for Latin America at 3M, wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps), which was translated by Madalena Sánchez Zampaulo of Accessible...
Case Study: SoloEntreAmigas, P&G’s Latin American Content Marketing Program for Teen Girls
Ximena Morena of Procter & Gamble wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. CONTEXT SoloEntreAmigas is P&G's pan-regional content marketing effort across Latin America, including Mexico, Argentina, Brazil,...
Flipboard Wins “Best Hispanic Media Innovation Award” at Portada’s 8th Annual Hispanic Advertising and Media Conference
I am honored and humbled to share the news that Flipboard received the “Best Hispanic Media Innovation” Award from Portada, a leading Hispanic/Latin American trade media publication, today at its 8th Annual Hispanic Advertising and Media Conference in New York City. I...
Que Pasa Festival Case Study: Social Media Strategy for Events
Following is the case study of a recent project that I worked on involving how to develop and implement a social media strategy for events and festivals. BACKGROUND The Virginia Hispanic Chamber of Commerce (VAHCC), a Richmond-based non-profit, creates, promotes and...
Growing the Web in Emerging Markets: The Stories of Muhammad Yunus, Grameen Foundation, and One Laptop Per Child
This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is - E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt, second excerpt, and third excerpt. In his...
The Importance of Developing “Personas” in Marketing
This excerpt is from my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. In English, that is - E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps. Click on these links to read the first excerpt and second excerpt. We begin with an unforgettable...
The Million-Dollar Question: 4 Solutions on How to Grow E-Commerce in Latin America
This is the second in a series of excerpts from my new book - E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. Click here to read the previous excerpt. Latin American retailers have historically struggled to bring buyers online because of inconsistencies in...
A Latinized marketing model for the 21st Century: E-X-I-T-O
This is the first in a series of excerpts from my new book - E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, now in its second printing. "Marketing is Dead" reads the headline of an article on Harvard Business Review's blog network, a grim prognosis of what...