What’s in your word cloud? (Data visualization ideas)

What’s in your word cloud? (Data visualization ideas)

While doing research about data visualization for my book (Latino Link: Building brands online with Hispanic communities and content), I stumbled upon the website Wordle, where you can build “beautiful word clouds.” According to the site, “Wordle is a toy for...
The surprising truth about what motivates us

The surprising truth about what motivates us

Here’s a great video from author Dan Pink about the research from his book Drive: The Surprising Truth About What Motivates Us. The animation from RSA will keep you glued to your screen for the whole 10 minutes – waiting to see what happens next. I learned...
Smash Fear, Learn a Language…or Tango Dancing

Smash Fear, Learn a Language…or Tango Dancing

So often, when friends learn that I speak Spanish, they tell me, “oh yeah, I studied Spanish in high school but I don’t remember anything. I’m not good at learning languages.” If I could have a nickel every time I heard that, I think I’d...
The New Americans: Bilingual, Bicultural, Global

The New Americans: Bilingual, Bicultural, Global

Following is a preview of Latino Link: Building brands online with Hispanic communities and content: While having a very American lunch of cheeseburgers and milk shakes, my goddaughter Madeline (above), and her brother Ricardo (pictured below), asked me, “so, what’s...
You Can’t Find Treasure Online Without a Map

You Can’t Find Treasure Online Without a Map

This article originally appeared in Yorokobu, a Madrid-based marketing and design magazine, in December, 2009. [And it’s translated from the Spanish by yours truly and appears in my book, Latino Link] by Pedro Mujica, CEO of interactive map consultancy wecolab...
Latino Ad Networks Multiply: What’s The Difference?

Latino Ad Networks Multiply: What’s The Difference?

This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. The new report from the Pew Hispanic Trust — Latinos Online — shows that 64% of all U.S....

Might Online Media Disrupt Hispanic Acculturation?

This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of...