The surprising truth about what motivates us

The surprising truth about what motivates us

Here’s a great video from author Dan Pink about the research from his book Drive: The Surprising Truth About What Motivates Us. The animation from RSA will keep you glued to your screen for the whole 10 minutes – waiting to see what happens next. I learned...
Smash Fear, Learn a Language…or Tango Dancing

Smash Fear, Learn a Language…or Tango Dancing

So often, when friends learn that I speak Spanish, they tell me, “oh yeah, I studied Spanish in high school but I don’t remember anything. I’m not good at learning languages.” If I could have a nickel every time I heard that, I think I’d...
The New Americans: Bilingual, Bicultural, Global

The New Americans: Bilingual, Bicultural, Global

Following is a preview of Latino Link: Building brands online with Hispanic communities and content: While having a very American lunch of cheeseburgers and milk shakes, my goddaughter Madeline (above), and her brother Ricardo (pictured below), asked me, “so, what’s...
You Can’t Find Treasure Online Without a Map

You Can’t Find Treasure Online Without a Map

This article originally appeared in Yorokobu, a Madrid-based marketing and design magazine, in December, 2009. [And it’s translated from the Spanish by yours truly and appears in my book, Latino Link] by Pedro Mujica, CEO of interactive map consultancy wecolab...
Latino Ad Networks Multiply: What’s The Difference?

Latino Ad Networks Multiply: What’s The Difference?

This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. The new report from the Pew Hispanic Trust — Latinos Online — shows that 64% of all U.S....

Might Online Media Disrupt Hispanic Acculturation?

This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of...
What happens if your customers take you to Latin America?

What happens if your customers take you to Latin America?

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Scott Heiferman, now famous for starting MeetUp.com, and Adam Seifer launched Fotolog, a leading photo sharing site, in 2002 as an online...