The Story of SoiTu.es: Community + Technology + Editorial
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can we develop great content online for the Spanish-language world in the years ahead? Much like the Madrid-based blog networks in my previous...What U.S. Hispanic Publishers and Marketers Can Learn from Spain
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find...Social Media: Moving Beyond Trial and Error (and Snake-Oil Salesmen)
After reading Max Kalehoff’s column on MediaPost “Are Social-Media Experts Snake-Oil Salesmen?” (playing off of Business Week’s article “Beware Social Media Snake Oil”) you may wonder where the hype ends and the reality begins for social media marketing. A few weeks...Case Study: The Cervantes Institute Short Story Contest
Following is a preview of Latino Link: Building brands online with Hispanic communities and content: In June of 2009, the Cervantes Institute of Chicago launched a short story contest on their blog with the goal of engaging local writers and Spanish students in the...Coke Opens Happiness via Educational Promotion
This article originally appeared on MediaPost. This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one quarter of Coke’s...Multicultural, Global and Mobile: Western Union
This article originally appeared on MediaPost. “Multicultural marketing is at the core of Western Union’s business,” said Gail Galuppo, EVP and CMO of Western Union at the ANA’s Multicultural conference recently. She shared with the attendees how Western Union...$40 Billion In Cross-Border Latino Retail Sales
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How much do Mexicans spend annually on trips into the U.S.? Forty billion dollars annually,...How to Grow Your e-commerce Business with U.S. Hispanics
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. How can you grow e-commerce by targeting the 25 million Hispanics online? Let’s look at a...Free Sample Chapters
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