Part I – Doing Business in Puerto Rico: Understanding and Managing a Bi-cultural and Bi-Lingual Work Environment
This article originally appeared in the Fordham Business Review, which I wrote while doing an internship in Puerto Rico. Click here to read the second and third posts in this series. In the century since July of 1898 when Puerto Rico became part of the United States,...
Developing Latino Leaders to Deliver Growth
This article originally appeared on MediaPost. Does your company’s talent pool reflect the audience segments that will deliver the fastest growth? And have your executives fostered opportunities for a diverse leadership team that can best understand multicultural...Call for Interviews with Successful Immigrant Entrepreneurs
Are you (or do you know) an immigrant entrepreneur or immigrant executive that has a great success story to tell? If so, I would love to hear it. I am collecting stories for my forthcoming book, Immigrant Entrepreneurs and Pursuit of the American Dream. Please leave a...
Immigrating for the American Dream
This article originally appeared on The Huffington Post. Immigrants have sailed to American shores for centuries to escape persecution, create economic opportunity, and pursue the “American Dream.” They bring an extraordinary hunger to succeed and a strong belief in...
Inspiring Future Writers, One Student at a Time
A 2011 blog post on WhiteHouse.gov outlines some discouraging statistics on Latinos getting the education they need to succeed later in life: • Less than half of Latino children enroll in any early learning program. • Only half of Latino children earn their high...Connecting “Like A Good Neighbor” on Facebook: Tips for Building your Spanish-Language Facebook Page from State Farm
This article originally appeared on MediaPost. How should marketers customize a Facebook initiative for the U.S. Hispanic market? State Farm’s Aymee Zubizarreta answered that question during our recent conversation about how the insurance giant found its voice and...
Viva La Musica! Developing a music promotion for bilingual Hispanics
This post originally appeared on MediaPost Engage:Hispanics. As the English speaking Latino audience grows in size and importance, how can marketers develop culturally relevant promotions for Hispanics? Bernardo Meza, Brand Manager for Wrigley Multicultural Marketing...
Building and Maintaining a Culture of Innovation
How can you build and maintain a creative culture within your organization? In the February issue of Change This, Josh Linkner answers that question by offering the following seven key principles for How to Build Your Organization’s Creativity Mojo. The...Free Sample Chapters
Click here for free sample chapters of Portraits of Immigrant Voices.
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Click here for Latino Link: Building Brands Online with Hispanic Communities and Content.
Click here for Faces of a Fish Empire.
