Smash Fear, Learn a Language…or Tango Dancing
So often, when friends learn that I speak Spanish, they tell me, “oh yeah, I studied Spanish in high school but I don’t remember anything. I’m not good at learning languages.” If I could have a nickel every time I heard that, I think I’d...
The New Americans: Bilingual, Bicultural, Global
Following is a preview of Latino Link: Building brands online with Hispanic communities and content: While having a very American lunch of cheeseburgers and milk shakes, my goddaughter Madeline (above), and her brother Ricardo (pictured below), asked me, “so, what’s...
You Can’t Find Treasure Online Without a Map
This article originally appeared in Yorokobu, a Madrid-based marketing and design magazine, in December, 2009. [And it’s translated from the Spanish by yours truly and appears in my book, Latino Link] by Pedro Mujica, CEO of interactive map consultancy wecolab...
Latino Ad Networks Multiply: What’s The Difference?
This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. The new report from the Pew Hispanic Trust — Latinos Online — shows that 64% of all U.S....Might Online Media Disrupt Hispanic Acculturation?
This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of...
Q+A: Blake Chandlee, Facebook’s Director of Sales, Europe, Middle East, Asia
This article originally appeared on MediaPost and is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. When Facebook’s director of sales in Europe, the Middle East and Asia, Blake Chandlee, presented at...
What happens if your customers take you to Latin America?
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Scott Heiferman, now famous for starting MeetUp.com, and Adam Seifer launched Fotolog, a leading photo sharing site, in 2002 as an online...What is language?
See below for a great diagram/illustration from David Gray about language, about which he says: “Language is more than just communication; it is the primary method by which we do things together. Language is the accumulation of shared meaning – of common...Free Sample Chapters
Click here for free sample chapters of Portraits of Immigrant Voices.
Click here for É-X-I-T-O: su estrategia de marketing digital en 5 pasos.
Click here for Latino Link: Building Brands Online with Hispanic Communities and Content.
Click here for Faces of a Fish Empire.
