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As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

The Secret of Dora The Explorer’s Success (3 seconds)

This week I am attending the Association of Hispanic Advertising Agencies "Look Who's Leading" conference in Los Angeles.  Today I got to hear Brown Johnson speak about the process of developing and launching the character English and Spanish speaking character...

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Peter Horan on email’s role in the future of advertising

This article first appeared on iMediaConnection. In May, Peter Horan took the helm as the new CEO of Goodmail Systems. An industry veteran with decades of leadership experience, Horan joined the company following a 16-month stint as CEO of IAC Media and Advertising,...

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John Battelle on how to beat Google

This article originally appeared on iMediaConnection. John Battelle, CEO of Federated Media and author of "The Search," chats with iMedia about Google, privacy issues and the future of digital. Since publishing his groundbreaking book "The Search" three years ago,...

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