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As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Navigating the blogosphere’s biggest ad networks

This article originally appeared on iMediaConnection. If there’s one buzzword that has spread like wildfire through the entire media business in the last five years, it is blogs. Universal McCann's global "Power to the People" Social Media Tracker study says that...

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The Secret of Dora The Explorer’s Success (3 seconds)

This week I am attending the Association of Hispanic Advertising Agencies "Look Who's Leading" conference in Los Angeles.  Today I got to hear Brown Johnson speak about the process of developing and launching the character English and Spanish speaking character...

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Peter Horan on email’s role in the future of advertising

This article first appeared on iMediaConnection. In May, Peter Horan took the helm as the new CEO of Goodmail Systems. An industry veteran with decades of leadership experience, Horan joined the company following a 16-month stint as CEO of IAC Media and Advertising,...

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