Latest Posts
John Battelle on how to beat Google
This article originally appeared on iMediaConnection. John Battelle, CEO of Federated Media and author of "The Search," chats with iMedia about Google, privacy issues and the future of digital. Since publishing his groundbreaking book "The Search" three years ago,...
New Business Models as Described by Peter Horan
A couple of weeks back at the IAB Mexico annual conference, I had the chance to hear Peter Horan, CEO of Goodmail Systems, speak about new business models in our era of "me media" as opposed to mass media. Today, consumers are their own editors and don't place the big...
The Long Tail vs. The Short Tail (Or, How Blockbuster Hits Really Drive the Media Business)
Interesting article in the WSJ this morning arguing that Chris Anderson's "Long Tail" theory was incorrect. Instead, Lee Gomes highlights Harvard Professor Anita Elberse's article in the Harvard Business Review called - Should You Invest in the Long Tail? This quote...