Solutions for Managing Media Fragmentation: Presentation at What’s Next in Marketing
My friends at OnMilwaukee.com recently invited me to speak at their event at the Eisner Museum of Advertising & Design: What’s Next in Marketing. We had a great turnout with 60+ marketers and agency-side folks attending the event. Our goal was to highlight how interactive marketing works, share successful case studies and encourage local marketers and agencies to increase their investment in interactive marketing. The feedback so far has been positive.
The event originally came about as a result of Jeff Sherman, OnMilwaukee’s founder/president and my former high school classmate, and I having coffee this summer discussing how to foster learning about interactive marketing among marketers and agencies. I told Jeff about how my team in Mexico City had done a road show to all of the major advertising agencies there with an “interactive advertising 101” presentation in order to make inactive marketing less intimidating and encourage investment in the medium. We agreed to organize the panel together. Jeff invited Kristi Chuckel, Marketing & PR Manager for Summerfest, to provide a client’s perspective on the panel. I invited Mike Melone, Director of Search at Starcom MediaVest Group, to show how search can best be utilized in an interactive marketing plan and Reggie Riley, Vice President of Multi-Media Sales at The Wall Street Journal, who presented a case study about All State’s custom content online site: RetirementDebate.com.
Here is a copy of my presentation on “Solutions for Managing Media Fragmentation” and the growth of Spanish-language Internet users globally in the years ahead.