Latest Posts
Leap Ahead with 3 Case Studies
My family and I wish you great things in this leap year. May your leaps be inspired and boundless! Paramount Books is now offering my book Latino Link: Building Brands Online with Hispanic Communities and Content on sale for $19.95 (originally $34.95). I...
The Total Market Approach Starts with Why – Case Study of Kaiser Permanente
Whenever I hear the term “Total Market Approach” to Hispanic marketing, I scrunch my face in doubt since it strikes me as a “one size fits all” path to cost reduction. Perhaps some marketers do use it to avoid the difficult work in segmenting multicultural audiences...
TEDx Speaker Combats INFObesity in New Book “Got Your Attention?”
Did you know that goldfish have a longer attention span than most Americans? Harvard Business School historian Nancy Koehn found that the average American’s attention span in 2013 was about 8 seconds, down from 12 seconds in 2000. In contrast, the average attention of...