Latest Posts
TEDx Speaker Combats INFObesity in New Book “Got Your Attention?”
Did you know that goldfish have a longer attention span than most Americans? Harvard Business School historian Nancy Koehn found that the average American’s attention span in 2013 was about 8 seconds, down from 12 seconds in 2000. In contrast, the average attention of...
Top 10 Signs You’ve Become a Gringo Latino (and the importance of having a Writing “Compadre”)
I started selling my Gringo Latino T-Shirts on my website here earlier this year. And since then, I realized that I needed a “checklist” of sorts to explain the concept and to bump up sales while having fun in the process. So, I turned to writer, comedian and friend...
Norwegian Cruise Line Case Study: Improving the Customer Experience Online
Rob Casas and Roger Kline of Norwegian Cruise Line wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps). Click here to read the first excerpt and second excerpt. Background...