Insights
Connecting “Like A Good Neighbor” on Facebook: Tips for Building your Spanish-Language Facebook Page from State Farm
This article originally appeared on MediaPost. How should marketers customize a Facebook initiative for the U.S. Hispanic market? State Farm’s Aymee Zubizarreta answered that question during our recent conversation about how the insurance giant found its voice and...
Viva La Musica! Developing a music promotion for bilingual Hispanics
This post originally appeared on MediaPost Engage:Hispanics. As the English speaking Latino audience grows in size and importance, how can marketers develop culturally relevant promotions for Hispanics? Bernardo Meza, Brand Manager for Wrigley Multicultural Marketing...
Building and Maintaining a Culture of Innovation
How can you build and maintain a creative culture within your organization? In the February issue of Change This, Josh Linkner answers that question by offering the following seven key principles for How to Build Your Organization's Creativity Mojo. The downloadable...
How to Organize a Book Tour and Promote Your Book Using Social Media (Part III of How to Write a Book)
This is the third in a three-part series on how to write, edit and promote a book, based on my experience of writing my first book. Read Part I (on how to pitch your book and find a publisher) and Part II (on how to write and edit your book). "Thankfully, persistence...
How to write a book (Part II: Writing and Editing)
This is the second in a three-part series on how to write, edit and promote a book, based on my experience of writing my first book. Read Part I (on how to pitch your book and find a publisher) and Part III (on how to promote your book using social media). I made the...
So you want to write a book? A Journey in How To Accomplish A Long-Term Goal
This is the first in a three-part series on how to write a book, based on my experience of writing my first book. Read Part II (on writing and editing your book) and Part III (on how to promote your book using social media). Do you write down your annual or five year...
What’s your process for innovation? Getting ideas from the Top 10 taglines and trend names
How many photos does a National Geographic photographer need to take in order to capture just the perfect image in their magazine? On average, about 1000. In other words, it takes a lot of trial and error, editing, and experimentation to get to perfection...about one...
Lessons in Innovation from the First “On-Line”
Recently, I read two books on innovation with two entirely different approaches. The first, Change by Design, was a disappointment even though it is the better known of the two. It actively sells the concept of innovative design. The second, The Victorian Internet,...
The End of the Digital Divide: Latinos Becoming Tech’s Trailblazers
The following article first appeared on Fox News Latino. For years, Latinos have been held back by the “digital divide,” an information and technology gap relative to wealthier audiences that enjoy greater access to expensive computers and broadband connections. But...
On Endangered Cultures and Languages, the Rise of Globish, and Bilingualism
I watched this presentation on TED.com months ago from photographer, Phil Borges about the loss of endangered languages and cultures and I couldn't get it out of my head. The photos, personal stories, and statistics that Borges shared blew me away, especially the...
Reaching the “New Mainstream,” Multicultural America, via Social Media
This article originally appeared on MediaPost. Last week, the leading advertisers convened in Miami for the ANA’s annual Multicultural Marketing & Diversity Conference. Historically, Hispanic, African-American and Asian-American marketers have fought hard for budgets...
Latino Mavens: The Influence of Spanish-language Teachers in the U.S.
Hispanic marketers and researchers often discuss the growth of the U.S. Hispanic audience and their acculturation process into American society. But rarely do we analyze the opposite side of the same coin. How do Caucasians learn the Spanish language, acquire...