Insights

After USMCA: Why Now Is a Good Time to Expand into Mexico + Two Case Studies

The debate over immigration and “the wall” continue. Yet, underneath the partisan bickering, stereotypes and fear, it is important to remember the many reasons why it makes sense to do business in Mexico and Latin America.   NAFTA Becomes USMCA President Trump...

How to Get a Cell Phone with a 212 Area Code

What is a phone number with a 212 area code worth? Evidently for Elaine (Julia Louis-Dreyfus), on the TV sitcom Seinfeld, it means the difference between getting and not getting a date with someone you have your eye on. (See video below.) Eight years ago, I wrote a...

Writing my Father’s Obituary: Tom Kutchera, 1932 – 2016

Woody Allen said, “I am not afraid of death, I just don’t want to be there when it happens.” Needless to say, that was how I felt about my father’s impending death. He had cancer for 6 years. It had metastasized and we knew that the end was near. I felt the same way...

Eulogy for My Father

Today, Memorial Day, I would like to share with you the eulogy that I gave for my father who served in the U.S. Army and passed away this past March.   Good morning everyone.   My father liked to say that he only had two paying jobs his entire career: the...

Leap Ahead with 3 Case Studies

My family and I wish you great things in this leap year. May your leaps be inspired and boundless! Paramount Books is now offering my book Latino Link: Building Brands Online with Hispanic Communities and Content on sale for $19.95 (originally $34.95).   I...

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