Insights

Recommended Reading for the Holidays: 3 of my Favorite Non-Fiction Books

Happy holidays! The season kicks off with Thanksgiving, which is one of my favorite American holidays as it allows time to PAUSE and reflect on what I’m grateful for. As with any holiday, I try to carve out quiet time to read. With that in mind, I’d like to recommend...

Writing my Father’s Obituary: Tom Kutchera, 1932 – 2016

Woody Allen said, “I am not afraid of death, I just don’t want to be there when it happens.” Needless to say, that was how I felt about my father’s impending death. He had cancer for 6 years. It had metastasized and we knew that the end was near. I felt the same way...

Eulogy for My Father

Today, Memorial Day, I would like to share with you the eulogy that I gave for my father who served in the U.S. Army and passed away this past March.   Good morning everyone.   My father liked to say that he only had two paying jobs his entire career: the...

Leap Ahead with 3 Case Studies

My family and I wish you great things in this leap year. May your leaps be inspired and boundless! Paramount Books is now offering my book Latino Link: Building Brands Online with Hispanic Communities and Content on sale for $19.95 (originally $34.95).   I...

Case Study: 3M listens to ideas on how to use the Post-it

This guest blog post is written by Carlos Espindola, Digital Head for Latin America at 3M, and translated by Madalena Sánchez Zampaulo of Accessible Translation Solutions. It originally appeared in my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (or,...

Share This