Exciting news! My wife and I welcomed our baby daughter, Maya, into the world last week. To celebrate our new Mexican-American daughter, I am giving away my “Gringo Latino” T-shirts, available in green and white*, to anyone who shares this blog post and accompanying photos on your favorite social network. I’m in such a good mood that I’m giving away copies of my book Latino Link too.* Be sure to tag me @JoeKutchera on social when you share and then email me your preferred t-shirt color and size: Medium or Large.
*Limited quantities, while supplies last for shipments within USA only.
Why am I writing about this? Sharing personal stories works!
During a recent client project, I re-learned this lesson. I had the honor of helping David Morse, the CEO of the multicultural market research company New American Dimensions, with launching his new author/speaker website: DavidMorseAuthor.com.
In developing his SEO strategy and aggregating his website content, I learned that one article of his in particular proved to be his most popular: After Being With My Partner For 28 Years, I’m Getting Married In The Morning. It’s about marrying his partner, Jimmy, and how they are raising their two surrogate daughters (born in India). Moreover, David’s article explores what gay marriage means as well as the discrimination that gays and lesbians of color experience.
In conclusion, your most personal stories are your most powerful and most memorable. This is especially true when they convey personal values and how to overcome incredible obstacles, as David’s and Jimmy’s story communicates. It may seem counter-intuitive to share those with business colleagues, but it can help foster much closer and more meaningful relationships. That being said, be sure to run new ideas by your marketing teams and balance personal stories with professional ones such as marketing case studies, for example, when crafting your content plans.
Have a great week and I look forward to hearing from you.