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As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Technorati CEO Interview: State of the Blogosphere

This article originally appeared on iMediaConnection. Technorati released its 9th State of the Blogosphere this week which featured a first-ever survey of Technorati’s registered users, and includes a new wave of information each day this week. iMediaConnection sits...

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Navigating the blogosphere’s biggest ad networks

This article originally appeared on iMediaConnection. If there’s one buzzword that has spread like wildfire through the entire media business in the last five years, it is blogs. Universal McCann's global "Power to the People" Social Media Tracker study says that...

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The Secret of Dora The Explorer’s Success (3 seconds)

This week I am attending the Association of Hispanic Advertising Agencies "Look Who's Leading" conference in Los Angeles.  Today I got to hear Brown Johnson speak about the process of developing and launching the character English and Spanish speaking character...

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