Latest Posts
Replicating Obama’s online campaign success in Latin America
What will Obama’s online success story of using online and social media to build his voter base mean for countries outside of the U.S.? I hadn’t thought about it until having lunch with Mauricio Vazquez and Martha Carrasco from Havas Digital in Mexico City. ...
Connecting Via Mobile: Speak Their ‘Edioma’
This article originally appeared on MediaPost. Where will many Hispanics and other Spanish-speakers around the world first experience the Internet? Interestingly, because they lag behind the general population for Internet access, many will first go online via their...
Solutions for Managing Media Fragmentation: Presentation at What’s Next in Marketing
My friends at OnMilwaukee.com recently invited me to speak at their event at the Eisner Museum of Advertising & Design: What's Next in Marketing. We had a great turnout with 60+ marketers and agency-side folks attending the event. Our goal was to highlight how...