Latest Posts
Social Media Storytelling: Twisting a Video Into Your Own Story
How can you incorporate social media into your marketing communications? Here’s a perfect example of how to do that. Juan Antonio Vargas Barraza, a PhD candidate in marketing communications at the University of Madrid and University of Guadalajara, showed me these two...
What can a blog do for your career?
Here's a great story about an illustrator, originally from Barcelona, who moved to the U.S. to work as a journalist and the evolution of his career via his blog. Gabi Campanario first started blogging for the user-generated news portal - SoiTu.es - based in his home...
In-Culture or In-Language? From the Perspective of a Bicultural Hispanic
Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Bicultural Hispanics often switch back and forth between Spanish and English. To learn why, Elizabeth Perez, the Digital Insights Analyst at...