Joe Kutchera - Marketing Advisor, Author, Speaker, and Writer

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"Nuestras Historias" Exhibit at
The Valentine Museum

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Que Pasa Festival Case Study

Learn how to create your social media strategy for events

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Getting laid off and deciding to write a book...

Joe’s story featured in the book PAUSE

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As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Connecting “Like A Good Neighbor” on Facebook: Tips for Building your Spanish-Language Facebook Page from State Farm

Jul 8, 2011

This article originally appeared on MediaPost. How should marketers customize a Facebook initiative for the U.S. Hispanic market? State Farm’s Aymee Zubizarreta answered that question during our recent conversation about how the insurance giant found its voice and...

Viva La Musica! Developing a music promotion for bilingual Hispanics

Apr 20, 2011

This post originally appeared on MediaPost Engage:Hispanics. As the English speaking Latino audience grows in size and importance, how can marketers develop culturally relevant promotions for Hispanics? Bernardo Meza, Brand Manager for Wrigley Multicultural Marketing...

Building and Maintaining a Culture of Innovation

Mar 2, 2011

How can you build and maintain a creative culture within your organization? In the February issue of Change This, Josh Linkner answers that question by offering the following seven key principles for How to Build Your Organization's Creativity Mojo. The downloadable...