Latest Posts
Viva La Musica! Developing a music promotion for bilingual Hispanics
This post originally appeared on MediaPost Engage:Hispanics. As the English speaking Latino audience grows in size and importance, how can marketers develop culturally relevant promotions for Hispanics? Bernardo Meza, Brand Manager for Wrigley Multicultural Marketing...
read moreBuilding and Maintaining a Culture of Innovation
How can you build and maintain a creative culture within your organization? In the February issue of Change This, Josh Linkner answers that question by offering the following seven key principles for How to Build Your Organization's Creativity Mojo. The downloadable...
read moreHow to promote a book using social media (Part III of How to Write a Book)
"Thankfully, persistence is a great substitute for talent," Steve Martin said, who recently released his 8th book - An Object of Beauty. Writing a book requires a great deal of persistence. But what about promoting it? I was surprised by how much persistence and work...
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