Latest Posts
How to “friend” 100,000 Latinas: A Case Study from Unilever’s Vive Mejor
If you want your company’s brands to make 100,000 “friends” on Facebook, Tatiana Hansell can show you how. As Unilever’s Multicultural Marketing Manager of personal care products, Hansell developed its Vivemejor branded content initiative for Latina women online....
Translate the Web While Learning a New Language: A Profile of Luis von Ahn’s new company, Duolingo
This is the first in a series of profiles of entrepreneurs on The Huffington Post, a preview of my forthcoming book, Pursuit of the American Dream: Success Stories of Today’s Immigrant Entrepreneurs. Luis von Ahn’s new company, Duolingo, has set two very large goals:...
Case study: the re-launch of Acento.com – How to increase traffic by 1000%
This post originally appeared on Acento.com Just over one year ago, the hottest device since the laptop – the iPad – first launched. One of the first websites the Acento Team checked (probably like many of you) was our own flash-based agency website – Acento.com. We...