Latest Posts
The Best Book on Social Media Was Written Before the Internet: A Primer on how to “Win Friends” from Dale Carnegie
This post originally appeared on Acento.com How should brands adapt their communications and engage consumers in the age of social media? Surprisingly, a book first published in 1936 best highlights how to “win friends” on social platforms, written long before Al Gore...
How to “friend” 100,000 Latinas: A Case Study from Unilever’s Vive Mejor
If you want your company’s brands to make 100,000 “friends” on Facebook, Tatiana Hansell can show you how. As Unilever’s Multicultural Marketing Manager of personal care products, Hansell developed its Vivemejor branded content initiative for Latina women online....
Translate the Web While Learning a New Language: A Profile of Luis von Ahn’s new company, Duolingo
This is the first in a series of profiles of entrepreneurs on The Huffington Post, a preview of my forthcoming book, Pursuit of the American Dream: Success Stories of Today’s Immigrant Entrepreneurs. Luis von Ahn’s new company, Duolingo, has set two very large goals:...