Feb 13, 2012 | Insights, Marketing
If you want your company’s brands to make 100,000 “friends” on Facebook, Tatiana Hansell can show you how. As Unilever’s Multicultural Marketing Manager of personal care products, Hansell developed its Vivemejor branded content initiative for Latina women online....
Jan 31, 2012 | Insights, Marketing
This post originally appeared on Acento.com Just over one year ago, the hottest device since the laptop – the iPad – first launched. One of the first websites the Acento Team checked (probably like many of you) was our own flash-based agency website – Acento.com. We...
Feb 18, 2011 | Insights, Marketing
This is the third in a three-part series on how to write, edit and promote a book, based on my experience of writing my first book. Read Part I (on how to pitch your book and find a publisher) and Part II (on how to write and edit your book). “Thankfully,...
Jan 31, 2011 | Insights, Marketing
This is the second in a three-part series on how to write, edit and promote a book, based on my experience of writing my first book. Read Part I (on how to pitch your book and find a publisher) and Part III (on how to promote your book using social media). I made the...
Jan 20, 2011 | Insights, Marketing
This is the first in a three-part series on how to write a book, based on my experience of writing my first book. Read Part II (on writing and editing your book) and Part III (on how to promote your book using social media). Do you write down your annual or five year...
Sep 3, 2010 | Insights, Marketing
Since moving to Chicago, I’ve had the pleasure of getting to know Aaron Goldman, one of the leaders in digital marketing in the Midwest…and soon to conquer the rest of the English-speaking world with the launch of his book, Everything I Know about...
May 18, 2009 | Insights, Marketing
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content: Put yourself in the shoes of a bi-lingual or Spanish-preferring U.S. Hispanic and try searching in Spanish on Google,...