Faces of a Fish Empire
Read the story behind Joe’s new book
Latest Posts
Case Study: 3M listens to ideas on how to use the Post-it
Carlos Espindola, Digital Head for Latin America at 3M, wrote this case study for my book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos (E-X-I-T-O: Your Digital Marketing Strategy in 5 Steps), which was translated by Madalena Sánchez Zampaulo of Accessible...
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3 Reasons to Invest in Latin American Mobile Content (and Attend the 2014 M2 Content & Apps Latam Conference in Miami)
It is no surprise that media experts forecast that mobile will overtake web traffic, because, well, it already has in the developed world. To get an overview of that trend, take a look at Benedict Evans’ excellent presentation from the WSJD conference: Mobile is...
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Case Study: SoloEntreAmigas, P&G’s Latin American Content Marketing Program for Teen Girls
This week, I'm happy to feature Ximena Morena of Procter & Gamble who wrote this guest blog post and case study originally for my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. CONTEXT SoloEntreAmigas is P&G's pan-regional content...
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