Latest Posts
3 Reasons to Invest in Latin American Mobile Content (and Attend the 2014 M2 Content & Apps Latam Conference in Miami)
It is no surprise that media experts forecast that mobile will overtake web traffic, because, well, it already has in the developed world. To get an overview of that trend, take a look at Benedict Evans’ excellent presentation from the WSJD conference: Mobile is...
read moreCase Study: SoloEntreAmigas, P&G’s Latin American Content Marketing Program for Teen Girls
This week, I'm happy to feature Ximena Morena of Procter & Gamble who wrote this guest blog post and case study originally for my new book, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos. CONTEXT SoloEntreAmigas is P&G's pan-regional content...
read moreFlipboard Wins “Best Hispanic Media Innovation Award” at Portada’s 8th Annual Hispanic Advertising and Media Conference
I am honored and humbled to share the news that Flipboard received the “Best Hispanic Media Innovation” Award from Portada, a leading Hispanic/Latin American trade media publication, today at its 8th Annual Hispanic Advertising and Media Conference in New York City. I...
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