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Your favorite books of 2015? And Free Audiobook of Logra Tu Dream
What were your favorite books of 2015? I would love to hear what you read and found interesting. Send me a note via my contact page. Over the holidays, I plan on catching up on some reading, especially these 2 books: Logra Tu Dream: How 50 Successful Latinos &...
The Total Market Approach Starts with Why – Case Study of Kaiser Permanente
Whenever I hear the term “Total Market Approach” to Hispanic marketing, I scrunch my face in doubt since it strikes me as a “one size fits all” path to cost reduction. Perhaps some marketers do use it to avoid the difficult work in segmenting multicultural audiences...
TEDx Speaker Combats INFObesity in New Book “Got Your Attention?”
Did you know that goldfish have a longer attention span than most Americans? Harvard Business School historian Nancy Koehn found that the average American’s attention span in 2013 was about 8 seconds, down from 12 seconds in 2000. In contrast, the average attention of...