Latest Posts
A cell phone with a 212 area code?
This article from the Wall Street Journal last week - The Landline That Refused to Leave - reminded me of a question that many friends and colleagues ask me, "how did you get a cell phone with a 212 area code?" About 4 to 5 years ago when I moved from Manhattan to...
10 experts weigh in on marketing to U.S. Hispanics
This article originally appeared on iMediaConnection on Cinco de Mayo and even though the 5th of May has passed, the article provides (I hope) a comprehensive overview of best practices in marketing to US Hispanics online and how marketers can take advantage of some...
SoiTu.es – User-Generated Content Portal in Spain
During my week in Madrid, I visited Gumersindo Lafuente, the founder and director of a brilliant Spanish-language site called SoiTu.es (or roughly "I am you" in English). Even while it provides up-to-date news and tons of helpful/interesting blurbs and links to other...