Latest Posts
Understanding Consumers: It’s All In The ‘Cons’
This article first appeared on MediaPost's Engage:Hispanics column. Is brand building with consumers an art or a science? Angel Martinez answered this question during his keynote presentation at the Association of Hispanic Advertising Agencies' Media & Account...
Reaching U.S. Hispanics On The ‘Long Tail’ Of Country-Of-Origin Sites
This article originally appeared on MediaPost and is an early preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. What would you imagine the "top indexing sites reaching U.S. Hispanics 18+ who prefer Spanish" on...
Top Languages on the Internet vs. Top 10 Languages by Population
Compare these two lists (top languages on the Internet versus the top languages by population) and you'll see an interesting trend. We all know that English is by far the most commonly used 2nd language, for business or leisure. That is reflected here in the "Top...