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As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

New Ways to Reach Latin Americans Online

Recently, I had the opportunity to lead a panel at Portada's Latin Americal Pan-Regional Advertising Summit about new ways of reaching Latin Americans online. My fellow panelists Alex Banks of ComScore, Igal Rubinstein of S.com.mx, Vinicius Losacco of Warner Bros....

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Pros and Cons of Pan-Regional Advertising in Latam

Franklin Vargas, Director Latin American Marketing at Genius presented the pros and cons of the Panregional Media Buy from the perspective of a large IT company at Portada's Panregional Advertising Summit in Miami. See his slide here that summarizes his conclusions....

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