Thanks for visiting

Email me to schedule a conversation about content/Hispanic marketing or scheduling me as a speaker for your next event .

Que Pasa Festival Case Study

Learn how to create your social media strategy for events

Getting laid off and deciding to write a book...

Joe’s story featured in the book PAUSE

As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Bringing Music Fans Together on YouTube

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Larry Hernandez oftentimes wears a cowboy hat when he sings his brand of Northern Mexican Ranchera music. He uploads videos to his YouTube channel...

read more

Visualizing Opportunity on the Web with Maps

While doing research about data visualization trends for my forthcoming book, Latino Link, I discovered a few eye-opening maps that display Internet and economic statistics in new and fun ways. In addition, when artists and illustrators envision the eighth continent,...

read more

What’s in your word cloud? (Data visualization ideas)

While doing research about data visualization for my book (Latino Link: Building brands online with Hispanic communities and content), I stumbled upon the website Wordle, where you can build “beautiful word clouds.” According to the site, “Wordle is a toy for...

read more