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Que Pasa Festival Case Study

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Getting laid off and deciding to write a book...

Joe’s story featured in the book PAUSE

As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

Marketing Lessons from Google…and Aaron Goldman

Since moving to Chicago, I've had the pleasure of getting to know Aaron Goldman, one of the leaders in digital marketing in the Midwest...and soon to conquer the rest of the English-speaking world with the launch of his book, Everything I Know about Marketing I...

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The New Brand Marketing is Content Online

This article first appeared on MediaPost and is a preview of my forthcoming book Latino Link: Building brands online with Hispanic communities and content. Imagine moving to China for a career opportunity and taking your first trip to the grocery store to buy food....

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Bringing Music Fans Together on YouTube

Following is a preview of Latino Link: Building brands online with Hispanic communities and content from Paramount Books. Larry Hernandez oftentimes wears a cowboy hat when he sings his brand of Northern Mexican Ranchera music. He uploads videos to his YouTube channel...

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