Latest Posts
Viva La Musica! Developing a music promotion for bilingual Hispanics
This post originally appeared on MediaPost Engage:Hispanics. As the English speaking Latino audience grows in size and importance, how can marketers develop culturally relevant promotions for Hispanics? Bernardo Meza, Brand Manager for Wrigley Multicultural Marketing...
Building and Maintaining a Culture of Innovation
How can you build and maintain a creative culture within your organization? In the February issue of Change This, Josh Linkner answers that question by offering the following seven key principles for How to Build Your Organization's Creativity Mojo. The downloadable...
How to Organize a Book Tour and Promote Your Book Using Social Media (Part III of How to Write a Book)
This is the third in a three-part series on how to write, edit and promote a book, based on my experience of writing my first book. Read Part I (on how to pitch your book and find a publisher) and Part II (on how to write and edit your book). "Thankfully, persistence...