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Que Pasa Festival Case Study

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Getting laid off and deciding to write a book...

Joe’s story featured in the book PAUSE

As a strategist and writer, Joe Kutchera advises companies on content marketing, digital PR and/or U.S. Hispanic market entry

Latest Posts

How to write a book (Part II: Writing and Editing)

This is the second in a three-part series on how to write, edit and promote a book, based on my experience of writing my first book. Read Part I (on how to pitch your book and find a publisher) and Part III (on how to promote your book using social media). According...

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Is Latin America the new China?

Which region will provide growth for your business in 2011? Paul Gunning, the Chief Executive Officer at Tribal DDB, recently told me, “Latin America is another China" because it has "millions of consumers with rising purchasing power.” A number of recent articles...

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