Latest Posts
Technologies of Liberation: The End of the Digital Divide
This article originally appeared on FoxNews.com. A lot of research shows that Latinos, both in the U.S. and in Latin America, over-index for using mobile devices. But are they finding the information and services that they need? The future growth of the Internet will...
PepsiCo10: Identifying Innovative Start-ups (with Infographic)
The following post is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing PepsiCo launched PepsiCo10, an incubator program in Brazil, UK and the US to take a leadership position in identifying innovative digital start-ups and pairing them...
The Power of Pinterest: Small Business Case Study of Souchi.com
The following case study is an excerpt from my forthcoming book: A Five Step Process to Digital Marketing. The story of Souchi.com exemplifies the incredible effect that optimizing a website and the digital marketing that leads people to it can have on e-commerce...